Your brand is your company’s foundation. All vision, values and storytelling are based on your brand pillars. The necessary first step of deploying a strategic marketing plan is defining your brand’s core messaging and unique value propositions. From this base, you can better align not just your go-to-market strategies, but your overall company vision and core messaging. Our immediate goal is to decide on the keywords and phrases that define your brand’s purpose, positioning and key differentiators. This, combined with the data we gather through our competitive and keyword analysis, will help shape our workshop session.