STR stands for Smith Travel Research, a hospitality analytics firm founded in 1985. STR reports are an essential tactic with which to achieve a 100% occupancy strategy.
We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are and end the day fulfilled by the work they do. We aim to inspire people to do the things that inspire them, so that we grow together and change our world for the better.
